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Content Development

 

Content development is the process of researching, writing, gathering, organizing, and editing information for publication.

 

Our 3 step approach to strategic content development:

(1) Information (2) Ideas (3) Action

 

(1) Information: An assessment of pertinent aspects of the project internally and externally. From an external standpoint we take the time to research and evaluate the possible future of your niche market and where it's heading.

 

Next we evaluate your current standing (market share, profit margin, etc.) and make an accurate assessment of your demographics and content to see all possible directions to take.

 

(2) Ideas: After collecting the data from the internal and external audit, an assessment is made to weigh the pros and cons in order to determine appropriate strategy development.

 

Our idea generation analysis starts by envisioning the future and by asking the right questions, in order to get the ideal solution to the challenges that may arise with the positioning or re-positioning of your product or service.

 

(3) Action: We initiate the developmental process by evaluating the feasibility of our choice plan and by creating alternative action plans. Through critical thinking we are able to evaluate the sensibility of all options, making sure they are aligned with your goals, motivations and long term visions.

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